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GenXChelle
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CONTENT CREATOR • UGC • ON-CAMERA TALENT

A little Gen X. A lot of personality.

I’m Chelle. I create videos and photos that bring brands into the everyday lives of Gen X and adults over 50.

Clear product demos, a sense of humor, and a familiar face on the other side of the screen.

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Chelle smiling and tilting her head in a white camisole against a taupe curtain

Brands & affiliate partners

  • L’Oréal
  • AARP
  • Downy
  • CVS
  • Match.com
  • Parade
  • Centrum
  • Consumer Cellular
  • M&M’s
  • Midi Health
  • CurrentBody
  • SURI
  • TurboTenant
  • Bedfan
  • IL MAKIAGE
  • Timeleft
  • Wavytalk
  • SHERAK
  • Hims
  • Amazon
  • Walmart
  • Kohl’s
  • Wayfair
  • The Home Depot

Selected work

See how I tell the story.

From a product on the shelf to a try-on at home, these samples show my approach on camera.

Portfolio samples include paid brand work, affiliate collaborations, and gifted-product content. Older offers and discount codes may have expired.

Home

Downy Calm

A nostalgic laundry-room product feature with an ’80s-kid hook.

Transcript and description

Song lyrics (sung over music): I miss sleeping. It's not easy. Scratchy sheets, that's one reason. ’80s jingles, my mind races. Then night sweats stink up my pillowcases. Hello softness, hello freshness. Downy scent beads, they're pleasing. Calm White Tea is like no other. How did time go past so fast? Now I'm my mother. Go get Downy, it's a collection. Their Calm White Tea should be your next selection.

Visual description: In a laundry room, Chelle, in pink floral pajamas, under the on-screen text “When you were an 80s kid...”, shows bed sheets, holds up a Downy Calm scent beads bottle and loads the washer. On-screen text reads “And Downy wants you to introduce Calm White Tea & Bergamot,” and the lyrics appear as burned-in captions.

Travel

Centrum vacation packing

A vacation-packing story that brings Centrum into the travel routine.

Transcript and description

Transcript: I'm headed on a cruise but my health doesn't take a vacation so neither do my vitamins. This is how I make sure I feel good while I'm having fun. So yeah I'm bringing the cute outfits and the sandals but I'm also packing what actually helps keep me feeling like myself. If I want to enjoy every minute of this cruise without crashing by dinner then this little bottle is non-negotiable. Centrum Silver goes with me everywhere because energy and immunity don't take a vacation. Feeling good should be part of the fun and Centrum Silver helps make sure it is. Pack smart, stay well, and use Centrum in your travel routine.

Visual description: Chelle walks through an airport jet bridge under the on-screen title “How I packed for my vacation,” then packs a suitcase at home and is shown outdoors with a backpack. Burned-in captions and the closing text “Pack Smart. Stay Well.” appear in the video.

Lifestyle

Are we a Match?

A couples’ concept with Scott, built around the question, “Are we a Match?”

Transcript and description

Transcript: Match challenged my husband and I to answer some dating and compatibility questions. If we met today, what would make you want a second date with me? We just celebrated our 20th wedding anniversary. I got this one. Apparently, they would like us to show all these singles out here what true compatibility looks like. Well, let's see it. Got mine. I wrote that I would want nonstop conversation. Like we just vibe together. But that's literally not us now. Point taken. But that is one of my favorite things with you. You're so sweet. But me? I'd want to see your credit card bills. No, no. Not happening. Oh yeah. What did you think would matter in a partner when you were younger? I thought I would like this jet set life. Me too. I wanted to like see the world. But now though, I just want to take walks together. Yeah, I enjoy that. When I got to know you, I just didn't need all of that. Same. This question's a doozy. Would you ever cheat on your partner? Why are you writing? Okay, that's it. Why are you writing? You watched the season finale of our show. I'm sorry, it won't happen again. I knew you didn't cook that meal from the first time we were at your place. Well, I wanted to impress you. You did. Well, look at that. We match. 20 years later, still match.

Visual description: Chelle and Scott open on a couch under the title “Are we a Match?”, then write answers on cards at a kitchen island and read them to each other. The video ends with the on-screen text “Still a Match!”

Lifestyle

AARP partnership

Brand partnership

A brand-partnership sample featuring Chelle and Scott for AARP.

Transcript and description

Transcript: I don't believe you. You are the least organized person I know. Not this time. Hotel reservation? Check. Flight tickets? Yep. Rental car? Booked. How about IDs and passports? Packed. Camera? I got this. But I'm usually the organized one. I used our AARP membership to plan everything. I even got the idea for where to go from one of their destination guides. I'm impressed. Uh-oh. You forgot the clothing suitcases, didn't you? Yeah. Yeah, I did. I really thought you had it this time, you know? Join AARP today. It's all about doing life better. Just don't expect the AARP or your partner to actually do the packing.

Visual description: Chelle, in a blue floral white blouse, and Scott load a suitcase into a car and run through a travel checklist from the front seats. Scott holds up an AARP card. Burned-in captions and “Paid partnership” appear in the video.

Work with me

Your product. My perspective.

  • Content for your channels

    UGC for your brand

    Product demos, unboxings, voiceovers, and videos where I speak directly to the viewer. I create the content for your brand’s ads, website, or social channels.

  • Shared with my audience

    Sponsored social content

    Bring your brand to my audience through a product feature, a story, or a little everyday humor. We’ll choose the format and platforms to suit the project.

  • Photos for your brand

    Product and lifestyle photos

    Photos that show your product in context: worn, used, and part of everyday life. Available for your website, social channels, and campaign materials.

  • A face for your production

    On-camera talent

    Need someone comfortable in front of a camera? I’m available for hosting, presenting, product demonstrations, and lifestyle shoots.

Have something else in mind? Tell me the idea. We can talk through the format, deliverables, timing, and how you plan to use the content.

Photography

A few faces from my portfolio.

A few portraits, all me.

  • Portrait of Chelle in a white shirt, smiling and looking to the side
  • Chelle smiling and tilting her head in a white camisole against a taupe curtain
  • Chelle smiling in a floral camisole selfie
  • Chelle in a blue wrap top and jeans
  • Chelle smiling in a neutral sleeveless top and star earrings
Chelle smiling in an olive off-the-shoulder sweater, seated in a yellow armchair in front of shelves

About

Hi, I’m Chelle.

I’m Rachelle Oblack, but most people call me Chelle. Online, I’m GenXChelle.

Before I was a content creator and Gen X influencer, I was an award-winning teacher. Teaching gave me plenty of practice explaining things clearly, reading a room, and keeping people interested. Those skills still do a lot of the work.

I create content about beauty, fashion, useful products, and everyday life over 50. Some days that’s a product demonstration. Other days it’s a story that makes someone laugh and say, “Same.”

My audience includes women and men who grew up before everything needed an app. I understand that audience because I’m part of it. I bring that perspective to the words I choose, the questions I ask, and the way I show a product.

I’m also an Amazon Influencer and Amazon Associate, with affiliate relationships through Walmart, Kohl’s, Wayfair, and The Home Depot.

As an Amazon Associate I earn from qualifying purchases.

For brands, I offer UGC, sponsored social content, photography, and on-camera work. Tell me what you want people to understand about your product, and we’ll start there.

For brands

The details behind a partnership.

Rates are a starting point. I love helping small brands get noticed, and I’m happy to talk through a budget that works for both of us.

I consider gifted campaigns and campaigns with smaller budgets case by case, depending on the product, deliverables, and usage. Larger projects are quoted individually.

Let’s work together

Have a project in mind?

A good place to start

Tell me about your project

Project details (all optional)

How your message is handled: Privacy Policy

The Analog Crew

Beyond the portfolio

I’m the founder of The Analog Crew.

The Analog Crew is my home for Gen X nostalgia, strange history, practical finds, and conversations about midlife. A little looking back, a little figuring things out, and plenty of reasons to stay curious.

Remembering yesterday, figuring out today, making room for tomorrow.

Visit The Analog Crew (opens in new tab)