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Downy Calm
A nostalgic laundry-room product feature with an ’80s-kid hook.
Transcript and description
Song lyrics (sung over music): I miss sleeping. It's not easy. Scratchy sheets, that's one reason. ’80s jingles, my mind races. Then night sweats stink up my pillowcases. Hello softness, hello freshness. Downy scent beads, they're pleasing. Calm White Tea is like no other. How did time go past so fast? Now I'm my mother. Go get Downy, it's a collection. Their Calm White Tea should be your next selection.
Visual description: In a laundry room, Chelle, in pink floral pajamas, under the on-screen text “When you were an 80s kid...”, shows bed sheets, holds up a Downy Calm scent beads bottle and loads the washer. On-screen text reads “And Downy wants you to introduce Calm White Tea & Bergamot,” and the lyrics appear as burned-in captions.


















