About Me
Hi! I’m Rachelle Oblack, better known as GenXChelle on social media. I create authentic, high-quality content that supports everything from product storytelling and on-camera modeling to UGC, brand promotion, and sales-focused features. I also own The Second Act Playbook, a content platform and blog focused on reinvention, confidence, and real-life connection. Whether you’re launching something new or growing an existing brand, I bring clarity, professionalism, and a relatable voice that resonates with your audience.
@GenXChelle
My Stats
Want the numbers? Here's a quick look at my reach, audience breakdown, and content performance. You can also access my full media kit and rate card below.
Personal
I am 52.
A Gen X'er born in 1973.
Height: 5'4"
Weight: 135 lbs.
Engagement
My content drives strong engagment with viewer comments, shares, and saves that signal real interest.
Subscribers
I reach over 250,000 subscribers across my multiple social channels and website and continue to grow daily.
Demographics
I have followers around the world with a large core in the U.S. My audience is split roughly 50/50 male and female.
Analytics
My videos regularly outperform others in visibility and reach, with strong viral momentum across platforms.
Rates
My rates are flexible and based on the scope of each project, with room for negotiation on deliverables and usage.
More Details
Here’s a quick breakdown of what I do, who I reach, and how I can support your brand.
Why Me
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Experienced content creator with a combined reach of over 250K
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Strong connection with over-40 and multi-generational audiences
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Skilled in voiceover, direct-to-camera, product demos, and short-form storytelling
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Known for authentic, relatable content that builds trust and drives engagement
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Background in education, bringing clarity and strategy to every project
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Founder of The Second Act Playbook with a loyal, niche-aligned community
My Audience
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Highly engaged over-40 demographic often overlooked by mainstream brands
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Values honesty, wit, and no-fluff content
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Interested in lifestyle, wellness, beauty, reinvention, relationships, and real-life problem solving
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Follows for relatable humor, practical insights, and grounded storytelling
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Loyal, responsive, and conversion-ready when trust is earned
My Offerings
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UGC video creation (voiceover, direct-to-camera, product demos, storytelling)
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Edited photo sets for brand use
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Scriptwriting for short-form content
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Trend-based content tailored to your target audience
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Honest, conversion-focused messaging that resonates with adults 40+
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Fast turnaround, clear communication, and reliable delivery
Testimonials
Content matched the brief. Pacing, tone, and delivery were all solid. We’d work with her again.
The messaging felt grounded and aligned with our brand voice. Assets were ready ahead of schedule.
We got what we needed without a lot of back and forth. Reliable and straightforward.
We sent over a basic brief and a couple of notes on tone. She returned a finished video that checked every box, no follow-ups needed. It was professional, efficient, and easy to work with her start to finish.